A new consumer website by the American Society for Aesthetic Plastic Surgery (ASAPS) was launched this week: Project Beauty aims to “cut through the clutter” and answer consumers’ beauty-related questions: What treatments work? Which don’t? How can you tell if a product is legitimate or just marketing hype?
Although sponsored by the cosmetic surgery society, the site aims to be about all things beauty—not just plastic surgery. Project Beauty is a video-on-demand website that will be updated weekly and features “a ‘who’s who’ list of experts on fashion, makeup, and skincare as well as news and first person stories on all things related to aesthetic surgery,” according to the ASAPS press release.
To kickoff the launch, the site is hosting a month-long giveaway contest called “30 Days of Beauty.” Each day from July 6, 2010 to August 4, 2010, Project Beauty will offer one prize—such as a Sonicare toothbrush, Mederma Stretch Marks Therapy, and SmashBox cosmetics—per day. To win, you must join the Project Beauty Community and enter daily to win the prize of the day.
The site debuted with a number of videos on a range of topics, including a teenager who shares her reasons for getting rhinoplasty at fifteen; a step-by-step guide to applying makeup for the day; and a woman who explains her decision to get a breast augmentation and why it was important for her to have the procedure performed by a board certified plastic surgeon.